LicenseStream FAQs

General Questions

What is LicenseStream?

LicenseStream is a Software as a Service (SAAS) platform that is specifically designed for the monetization of digital content. The LicenseStream platform provides all of the services and tools designed to help the content owners prepare their content for the licensing market, offer their content through white labeled licensing store fronts and provide all of the licensing and financial transactions around the licensing process, including royalty calculation and distribution. LicenseStream has a great track record of generating new and significant revenue for their clients and is able to bring their services to the clients quickly and efficiently with very little disruption to their existing business.

How does LicenseStream work?

Our platform guides users step-by-step through the entire licensing process.

LicenseStream helps you register your content, assign rights, track and manage royalties and bill and collect fees automatically.

LicenseStream will guide you through the association of your content with awards and endorsements, as well as associate those awards/endorsements with winning products and their brands.

Our standards-based service reduces complexity and speeds the pace of transactions, so content can be licensed in minutes instead of months; driving both revenue and profit growth.

With LicenseStream Content Tracker, you can locate your content online and choose from a variety of solutions to address unauthorized use of your work.

What services does LicenseStream provide?

LicenseStream provides several tools to help you license content, awards and endorsements quickly and efficiently. With LicenseStream, you can:

  • Easy Upload: Select content, logos and awarded products from your LicenseStream account or immediately upload new content to start the licensing process.
  • Licensing Profiles: Select your licensing method by choosing from commonly used exclusive licenses or broad usage packs. You can also use an existing license profile that you have created and stored. LicenseStream's guided menus make it easy to complete the required parameters for your chosen licensing method.
  • Award Licensing: LicenseStream’s guided workflows allows for the association of award logos with awarded products, their brands and the selection of licensing options and licensing fees.
  • Pricing Guides:Review and accept the license fee automatically calculated by LicenseStream. LicenseStream uses industry standards based on PLUS, combined with business intelligence to ensure your prices are competitive.
  • Royalty Profiles: Review the royalty profile for the licensed content and make any required changes. The royalty profile enables content owners to distribute royalties to any parties that should be included in the transaction.
  • Payment Settlement: Execute the transaction and notify licensees with instructions on how to pay for the license. Once paid, the licensee is guided on how to access and download the content.
  • Royalty Settlement: Automatically calculate and disburse the royalties for each transaction.
  • Content Tracking: An optional add-on feature, which finds content that is being used both legally and illegally across the Web. Then choose from automated tools that enables you to start a conversation with the owners of any site using your content without permission; paving the way to turn these fans of your work into customers.
What types of content do you handle? Photographs, illustrations, video, text and audio?

The LicenseStream platform handles photographs, images, illustrations, video, audio, corporate logos and award logos. In addition, our LicenseStream search engine helps users to find licensable photographs, video, images and other digital content based on specified search criteria.

Do your services work for any form of content, or does the content need to be digitized?

LicenseStream can provide services for any intellectual property- even content that is not yet digitized. The minimum requirement is that a small digital sample, such as a thumbnail or small clip be available to describe the content on the LicenseStream platform.

Typically the delivery method for content on LicenseStream is a digital file transfer. If any method of delivery besides digital file transfer, such as shipping of the content, is required, it must be clearly specified in the license.

LicenseStream works with print and product fulfillment services and is able to deliver prints, photo products and other content related hard goods seamlessly through our partners.

How can potential customers find my content?

With LicenseStream, you can publish content to your own site and link back to LicenseStream to complete the licensing transactions. LicenseStream members can also direct potential customers to their LicenseStream gallery.

Content Owners and publishers can use their existing brand presence to guide their customers to their LicenseStream powered, white labeled store front. This increases both the license revenue, while enhancing the brand image.

How does LicenseStream identify content as mine and help me to protect it?

LicenseStream applies a unique code to each content item that connects that content to the creator, establishing ownership and enabling the owner to enforce licenses and market their work effectively.

LicenseStream keeps its own content and license registry enabling consumers of photographs, illustrations, video, audio, award logos and other content to connect with the creators and owners of such content to prevent their works from becoming orphaned.

Registered content is enabled to become searchable either through a white labeled LicenseStream Storefront, your corporate website, or public search engines. All found content will lead the potential licensee back to the LicenseStream licensing process. This allows content users to see what terms are offered for licensing a work, including the types of media outlets in which the work can be used; in what region and for what time frame.

How does licensing my work via LicenseStream differ from licensing it through a large stock photography or videography house?

LicenseStream offers several advantages over selling stock through a large stock-imaging house.

First and foremost, LicenseStream puts licensing and transaction control into your hands, enabling you to call the shots when it comes to registering, pricing and distributing your work. You'll also have control of the types of royalty agreements you enter into and enjoy automated reporting on royalties and payments.

In addition:

  • Lower License/Transaction fees than a traditional stock house. (Typically, LicenseStream takes 25% as the licensing revenue as opposed to 50% or more from traditional stock agencies)
  • With a large stock house, your work may be searchable on only one or two websites, where it may get lost amongst the work of thousands of other photographers and videographers. We enable content creators to publish their work on any third-party site, including their own websites and blogs. Members can also publish their work on Google and their own LicenseStream galleries.
  • Build your brand through your great content instead of helping the stock agency build their own.
What is the LicenseStream Content Tracker?

The Content Tracker locates digital content across the open web, providing content owners with a view into how and where their work is being used. Included within Content Tracker are automated tools designed to convert non-paying content consumers into paying customers. LicenseStream is the first company to offer individual photographers both content licensing and content tracking in one platform.

  • The service continuously tracks billions of photographs, videos and other content on the internet to identify and locate LicenseStream members' digital assets.
  • The tracker and automated options for resolving unauthorized use helps content providers pursue untapped opportunities for licensing, advertising and distribution along with means of resolving potential infringement.
  • Content Tracker enables content providers to start a direct conversation with the owners of sites that are using their content without permission, paving the way to turn these fans into customers.
  • A LicenseStream member can select from a number of automatically generated email messages. These messages help content creators protect the value of their digital assets.
  • Options for turning unauthorized content consumers into paying customers include:
    1. Offering the opportunity to legally license content.
    2. Requesting a link back to the content owner's site.
    3. Inserting the content owner's ad feed.
    4. Sharing ad revenues.
    5. Issuing a take-down notice.
  • After contact is made, Content Tracker continues to monitor infringing sites to report any activity related to the content, back to the content owner.
What is the 50% Content Tracker fee?

The 50% Content Tracker fee applies only if you recover a license fee (i.e. revenue) for any content that is discovered via Content Tracker and it is then properly licensed by the infringing user of that image.

How long does it take for the Content Tracker to find where my content is being used?

LicenseStream members can expect to see their first tracking results 60 days after publishing their content. They'll receive monthly reports thereafter.

For Content Owners/Providers

About Preparing Images for Upload

What are the types and sizes of files that LicenseStream accepts?

LicenseStream currently supports the following file types:

Image files: jpeg, tiff and eps
Video files: mov, avi, wmv and mpeg
Audio Files: WAV, Aiff, WMA, WMV, MP4, MP3
Text Files: txt, XML and PDF

LicenseStream accepts content of any size, and will always display the largest available size of content to be licensed.

  • In the case of, Rights Managed or Rights Simple content, it is up to the licensee if they will accept the requested size for their project, and the license fee is based on the usage details.
  • With Royalty Free content, the size of the content is a condition of the license. If a high-resolution version of a piece of content is not available then it will not be listed as an option in the Royalty Free usage selection box.
What is "resolution?" What is considered "high resolution" or "low resolution?"

Resolution is the number of pixels (individual points of color) contained on a computer display monitor. It is expressed in terms of the number of pixels on the horizontal axis multiplied by the number on the vertical axis.

  • "High Resolution" refers to images that are sharp and finely detailed. Measured in dots per inch (dpi), the more dpi, the higher the resolution and quality. LicenseStream will consider an image high resolution if it has pixel dimensions of at least 3000 x 2000. LicenseStream recommends higher resolution if it is available.
  • "Low Resolution" refers to images that lack this fine detail, resulting in images that are not sharply defined. Low resolution generally means that images are only usable for screen resolution and not print. In general, "low resolution" images are smaller than 1000 pixels.
Which file sizes should I upload for Image Content?

Please note: LicenseStream has no minimum file-size requirement for the content you upload. The following sizes are only our recommendations.

Image files: To maximize your quantity and quality of sales, your images should meet the needs of the "typical" photo buyer. The listed sizes are the minimum recommended for licensing to the following markets:

COMMERCIAL:
Resolution: 11" x 17" at 300 dpi
Approx. Dimensions: 5100 x 3300 pixels
In Megapixels: 16 megapixels
In MB** (Uncompressed): 50MB

EDITORIAL:
Resolution: 8" x 10" at 300 dpi
Approx. Dimensions: 3000 x 2000 pixels
In Megapixels: 6 megapixels
In MB** (Uncompressed): 20MB

INTERNET:
Resolution: 17" x 22" at 72 dpi
Approx. Dimensions: 1600 x 1200 pixels
In Megapixels: 1.9 megapixels
In MB** (Uncompressed): 1MB

** The uncompressed size indicates the minimum only. You should upload the largest file possible.

Images that are saved as JPEGs should be saved at a level of 10 and above.

Video files: The LicenseStream platform was designed for providers to upload video content to be used as stock videography. Most buyers are looking for short 5-15s clips. As a general rule, try to keep the size of any individual file under 50MB.

What color profile do you recommend I apply to my images?

To achieve the best possible results from a digital image file, we recommend that you embed a color profile within your images. A color profile defines the color within an image file so that it can be displayed or reproduced accurately. If you're unsure of which color profile to use, we suggest Adobe 1998, which has become the industry standard for digitally shot images.

For scanned images, you should create and embed a custom profile rather than use a generic standard. This approach will allow the file to be displayed and output accurately. It is not a good idea to embed a profile that has not been used during the image's production process.

Will my metadata be uploaded with my images/videos?

As long as the metadata is embedded in the image or video, LicenseStream will be able to read the data and import it with the content.

About Licensing Terms

Who defines the terms of each license? Do I, or does LicenseStream?

While we provide suggested guidelines, the buyer and seller ultimately agree on the terms of each license. LicenseStream offers many methods of deriving a license and will do its best to guide you through the license creation process. Ultimately, the user has full control over the terms of the license.

For effective rights and license history tracking, some basic parameters are required.

Who decides how much my work is worth?

LicenseStream provides guidance by providing a "suggested" price point for the content based on the licensing usage selected. The suggested price is based on our ongoing pricing surveys and industry standards.

The content owner can change the suggested price at will and at any time prior to licensing. Once the content is licensed, the content provider can complete the transaction privately or through LicenseStream.

The buyer and seller come to an agreement on the parameters of the license. LicenseStream will still manage, track and store the license, rights and permissions and pricing generation as well as the licensing history even if we do not complete the e-commerce transaction.

Is there a negotiating process for content offered through LicenseStream?

The buyer can propose a price and the content owner can accept it or suggest a counteroffer. The buyer will then decide whether to accept the counteroffer.

What are the differences between Royalty Free, Rights Managed or Rights Simple content?

Royalty Free provides an unlimited use, non-exclusive, license based on content file size and resolution.

Royalty Free content can be used by a licensee for any purpose and any industry for any length of time. Because it is non-exclusive, anyone- even competitors- can purchase the same piece of Royalty Free content to use in any manner.

Rights Managed allows for fully customizable usage with optional exclusivity.

Rights Managed content is licensed for a specific use in a specific industry and region. For an extra fee, exclusive licenses give the licensee the sole right to use a piece of content in a specific industry or region until the license terminates.

Rights Simple is a unique licensing model created by LicenseStream. It combines the protection and detail of a Rights Managed license with the simplicity of a Royalty Free license. It can be selected in a single click and all the terms of the license are included in the simple statement.

Once a license is sold, how do I know if the licensee is abiding by the terms?

With a LicenseStream account, you can use the Content Tracker to see who is using your work.

When terms of use for content have been infringed, a LicenseStream member can select from any number of automated tools to resolve the unauthorized use. These tools range from offering the opportunity to license the content to requesting a link back to the content owner's site, inserting the content owner's ad feed, sharing ad revenues or issuing a takedown request. Content Tracker continues to track when corrective action is taken and reports activity related to the content back to the owner.

Is the LicenseStream licensing agreement legally binding?

Yes. A LicenseStream licensing agreement is legally binding for the length of the term of the license as defined by the customer and agreed to by the content provider.

About the Transaction

How are royalties collected and distributed?

The content provider reviews the royalty arrangements for each license prior to the completion of the transaction. Once the transaction is executed, the royalty payment records are automatically generated for each royalty participant. When payment of licensing fees is received, royalty records are marked as ready for distribution.

Does LicenseStream allow me to track every stage of a transaction?

LicenseStream empowers you to review transaction histories and review the progress of a transaction at every stage.

  • A full transaction and rights history can be reviewed by date range or by content item or group.
  • All invoices and payments are available for review at any time by transaction stage, date range, licensee or content item or group.
  • All royalty transactions are stored and available for review. Royalty transactions can be accessed by the royalty process stage, date range, licensee, royalty participant and content item or group.
If I use LicenseStream, how will I know when someone wants to license my content?

You'll know as soon as any transaction is completed. Notification of any transaction and the invoice are sent to the content provider via email and also stored in LicenseStream's database. A content provider may use LicenseStream to review transaction status and history at any time.

About Content Settlement and Management

How will I know when I've received payment in exchange for a license?

Notification of payment will be sent to you via email and also stored in the LicenseStream database where you can view transactions and royalties at any time.

Does LicenseStream allow me to review past licenses and their terms including expiration dates?

LicenseStream provides a complete history of licenses issued as well as their terms and conditions, including expiration dates.

Does LicenseStream notify me when a license needs to be renewed?

LicenseStream notifies members of license expirations, sales and updates on a daily basis.

Does LicenseStream allow me to organize my content based on what works best for my business?

Yes. You can organize your content by groups, making it easy for potential clients to find what they're looking for, and for you to evaluate the sales and licensing performance of a specific category.

Categorized content can be put into galleries, which are then made available to a potential licensee through the LicenseStream Storefront. Galleries are a great way to introduce new content or show featured content.

How do you keep people from changing the metadata or otherwise altering content carrying a LicenseStream license?

While we will never be able to completely stop people from altering and appropriating digital content, we assign a unique identifier to each piece of content you upload into LicenseStream. Each interaction with that content is recorded in the LicenseStream registries. Both a rights profile and license profile are kept on a real time basis. These registries can be accessed at any time to give an accurate view of a specific license, available rights or a license history.

In addition, LicenseStream's Content Tracker uses visual recognition and other tracking methods to identify content or parts of content used across the internet or in broadcast media.

What if a content provider identifies a site that is using content licensed through LicenseStream, but that has not paid for a license?

Members who elect to sign up for the Content Tracker will have access to the Content Tracker dashboard, which helps content providers locate their digital content online and resolve unauthorized use with our automated tools.

LicenseStream members who have signed up for Content Tracker can select from a number of automatically generated email responses. The options include; offering the opportunity to legally license content, requesting a link back to the content provider's site, inserting the content owner's ad feed, sharing ad revenues or issuing a take-down notice.

The data contained in the LicenseStream database showing the content registration and its licensing history can be used to aid in any license fee recovery or legal process.

Who retains ownership? If I want to pull my content from the internet or LicenseStream at any time, may I do so?

You always retain ownership of your work. Once a piece of content is licensed, it should remain in LicenseStream for the term of that license, unless there is a compelling circumstance to ask the licensee to cancel the license.

If the content provider decides to stop offering a piece of content for license, LicenseStream will reject any request to grant a new license for that content.

About Digital Watermarking & Content Tracking

What is an embedded digital watermark?

An embedded digital watermark is a persistent, yet imperceptible digital identifier added to your images to communicate your copyright ownership and help locate where they are used online. This embedded watermark for images, is enabled by Digimarc's digital watermarking technology. It communicates ownership in a way that is persistent and stays with the image through copying, manipulation, editing, cropping, compression and decompression, encryption and decryption- all without affecting the quality of the image- or the enjoyment of consumers.

What are the benefits of digital watermarks and how will they benefit me?

With images traveling at lightning speed across the internet, you want to be sure your ownership and contact information remains permanently attached regardless of where they may end up. By communicating ownership with an imperceptible, persistent digital watermark, you gain the critical visibility and tracking you need to protect and drive the most value from your digital content.

Who is Digimarc?

Digimarc Corporation (NASDAQ: DMRC), based in Beaverton, Oregon, enables businesses and governments worldwide to enrich everyday living by giving digital identities to media and objects that computers can “see, hear, understand and react to.” Since 1996, Digimarc has been widely used by photographers, artists and agencies to communicate ownership in a way that stays with the image through copying, manipulation, editing, cropping, compression and decompression, encryption and decryption, all without affecting the quality of the image or the enjoyment of its viewers.

How is embedded digital watermarking different from fingerprinting?

An embedded watermark is a “proactive” solution that begins tracking your content from the moment you've watermarked it and made it accessible on the internet. Embedded watermarking communicates ownership from day one in a way that is persistent and stays with the image through copying, manipulation, editing, cropping, compression and decompression, encryption and decryption- all without affecting the quality of the image- or the enjoyment of consumers. A digital fingerprint is a “reactive” solution that analyzes and then creates a unique ID of your images. It can then track your content across the internet based on that unique ID. It does not proactively communicate your ownership, but rather it locates content across the internet. Both solutions can complement one another to effectively protect and track your content.

When exactly would new content be watermarked?

Content will be watermarked as it is uploaded.

Will all content receive an embedded digital watermark, or will it be applied only to certain images?

At launch, watermarking will be applied to all preview images as the default option if you have elected to use Content Tracker.

If I am already a LicenseStream user and have content already uploaded to LicenseStream when and how will it be watermarked?

Content will be batch watermarked on the backend and republished to the web if you're a LicenseStream user. You would not need to do anything to your stores or any of the embed published content. If you're a LicenseStream subscriber who recently elected to use Content Tracker, then your content automatically will be batch watermarked and any content that already has been published to the web will be republished to the web with the embedded digital watermarks. Users would not need to do anything to their stores or any of their published content.

How long after the service begins will I receive the first results of the tracking service?

LicenseStream customers can expect to see their first tracking results 60 days after publishing their content. They'll receive monthly reports thereafter.

Will the Content Tracker results show both where it is being used with permission and where it is being used without permission?

Yes. Content Tracker locates digital content across the internet, providing content owners with a view into how and where their work is being used. Included within Content Tracker are automated tools designed to convert non-paying content consumers into paying customers. LicenseStream is the first company to offer individual photographers both content licensing and content tracking in one platform.

What recourse do I have once you find content being used without permission?

The tracker offers automated options for resolving unauthorized use help content providers pursue untapped opportunities for licensing, advertising and distribution along with means of resolving potential infringement. It enables content providers to start a direct conversation with the owners of sites that are using their content without permission, paving the way to turn these fans into customers.

A LicenseStream user with Content Tracker can select from a number of automatically generated email messages. These messages help content creators protect the value of their digital assets.

Options for turning unauthorized content consumers into paying customers include:

  1. Offering the opportunity to legally license content.
  2. Requesting a link back to the content owner's site along with proper attribution of the content.
  3. Issuing a take-down notice.

For Buyers (Licensees)

What is Rights Managed?

Rights-Managed allows for fully customizable usage with optional exclusivity.

Rights Managed content is licensed for a specific use in a specific industry and region. For an extra fee, exclusive licenses give the licensee the sole right to use a piece of content in a specific industry or region until the license terminates.

What is Royalty Free?

Royalty Free provides an unlimited use, non-exclusive license based on file size and content resolution.

Royalty Free content can be used by any client or purpose, in any industry for any length of time, because Royalty Free content is non-exclusive, anyone- even competitors- can purchase the content to use in any manner.

What is Rights Simple?

Rights Simple is a unique licensing model created by LicenseStream. It combines the protection and detail of a Rights Managed license with the simplicity of a Royalty Free license. Rights Simple can be selected in a single click, and all the terms of the license are included in a simple statement.

What is Award Logo Licensing?

Award Logo Licensing is available to brands that have a product that has won an award or endorsement in a specific publication or show. The brand that owns the product that has been awarded or endorsed may license the award logo for a variety of commercial uses. Awarded products and brands will generally see a good increase in sales, product recognition and brand recognition.

What is the process for Licensing Award Logos?
  1. All licensees must register for an account and associate themselves with the brands that they represent.
  2. Locate you winning products by finding them in the License Awards section either by using the search engine to find the product name or using the filters on the left to look for the brand name.
  3. Click on your image of your winning product to see which awards/endorsements it has won.
  4. Click the License Logo button next to the award to add the item to your shopping cart.
  5. Visit your shopping cart to see all the awards you would like to license and then click on the Add Usage button to select the licensing options you would like.
  6. In the License Award page you will see a pull down box that list the licensing options.
    1. You may select one or more usage option and have the price automatically generated from the pricing engine.
    2. Or you may click on the option that says, “Not what I am looking for,” and be moved to the request license page where you can describe the license you would like. If you follow this path, an account manager will contact you to help you build the license.
  7. Once you license the award logo you may download a low resolution version of the logo to use to build a comp. You will not get the high resolution version until you have uploaded a comp and it is approved.
  8. Upload your comp by clicking on “Upload Comp” or by going to the Account History link (upper right of the page). In both cases, you will select the transaction you are working with and click on the Review/Upload Comp button. Browse for your comp and upload the file, please make sure to include a description. You will receive an acceptance or rejection email within 48 hours.
  9. Download the high resolution Award Logo, once your comp is approved, from Account History by selecting the transaction and clicking the Review/Upload Comp Button. There will be a link to download Hi Res Logo in the middle of the page.
Do I need a LicenseStream account to purchase content?
You do not need to create an account before you can search and license content. However, to download high-resolution content that you've licensed, and to create and maintain Lightboxes you will need to register for a free account. If you don't have an account now, you can create one before you purchase your first license. Once your account is setup, your transaction history and links to high-resolution content will be available to you.
Is there a negotiating process for content offered through LicenseStream?
In general, a content buyer would use the LicenseStream pricing engine to determine how they would like to use the content and then receive a licensee fee. As a buyer, you can propose a price and the content provider can accept it or propose a counteroffer, which you can then decide to accept or decline.
Is the LicenseStream licensing agreement legally binding?
Yes. A LicenseStream licensing agreement is legally binding for the length of the terms of the license that is chosen by a customer.
Can I cancel a content license after I have purchased it?

Under certain specific terms and conditions, you can cancel a license for an image after a purchase has been made. Canceling a license requires a cancellation fee plus any applicable processing, production and/or services charges.

If you cancel rights granted in the invoice within ten (10) business days from the date of the invoice, you will receive a full refund. If the cancellation notice is received more than ten (10), but less than thirty (30) business days after the invoice date, a cancellation fee equal to fifty (50%) percent of the amount of the Invoice will be charged. AFTER THIRTY DAYS, NO CANCELLATIONS WILL BE ACCEPTED AND THE FULL AMOUNT OF THE INVOICE MUST BE PAID. No license to use the Image will be granted upon cancellation; all cancellations are final.

Can I license content exclusively?

Yes, if the content provider agrees to license the image with exclusivities. We recommend you contact the content owner through the request license page to discuss exclusivity rights.

How do I download content after I have purchased them?

You will receive an e-mail from LicenseStream including a link to your account from where you can download the content. You can also access the content by following these steps:

  1. Log in to your Account.
  2. Click on 'Account History.'
  3. Click on the 'View' button next to the Invoice for the content you want to download.
  4. On the 'Download Content' tab click on the ‘Download High-Resolution Content' link.
What do I do if I forget my password?

Please follow the steps below:

  1. Click Login.
  2. Click 'Forgot your Password?'
  3. Enter your e-mail address and zip code and click 'Continue.'
  4. A new randomly-generated password will set and e-mailed to you for the account you choose. Use this temporary password to log-in to LicenseStream. Once logged-in, you can change the password in the Edit Profile page.
How do I add content to a Lightbox?

Please note: A LicenseStream Buyer Account is needed to create Lightboxes. Follow these steps after you log in to your account:

  1. On the side panel under the Lightbox header create a new Lightbox.
  2. Select the content you would like to add to the Lightbox.
  3. Under the Actions dropdown select 'Add Selected to > Lightbox.'
  4. On the pop-up window select the Lightbox from the dropdown list and click 'Ok.'
How do I view the contents of my Lightbox?

To view the content of your Lightbox click on the ‘Lightbox’ name on the right side of the page, then click on 'View Lightbox'.

To find out more on how LicenseStream can build a strong profitable partnership for your company or clients, call 877.652.5295 or email info@licensestream.com.